When justWink wanted to find a song to cleverly communicate the excitement people feel about their new card line and celebrate its national launch, "Now is the Start" written and performed by A Fine Frenzy was the perfect fit!
See what happened when fans got to hear an amazing performance by the band...and got a justWink card from Alison Sudol – one that she designed just for them – in this behind-the- scenes video where A Fine Frenzy hooked up with justWink to talk about the hit song "Now is the Start."
Alison Sudol, known professionally as A Fine Frenzy, is an alternative singer songwriter who has joined together with American Greetings to help promote the justWink card line.
"We're excited to work with Alison Sudol and A Fine Frenzy," said Rob Matousek, brand director for the justWink app. "Both justWink and A Fine Frenzy have great things on the horizon and we look forward to exploring where this new relationship takes us."
Together, the justWink brand team and A Fine Frenzy have created a customized justWink card that Alison autographed and gave away free to her fans after each concert while on tour this fall. The first single off the album, "Now is the Start" can be heard accompanying the justWink videos at justWink.com and http://www.youtube.com/watch?v=NSAoMG3G_zE.
"I was thrilled when justWink approached us about using 'Now is the Start' to celebrate the launch of their card line," said Alison Sudol. "When we sat down to talk about the brand and its personality, we found a lot of common ground between justWink and my own artistic style, sense of humor and writing aspirations."
The justWink app can be downloaded for free for Android, iPhone, and NOOK, giving users 24/7 access to the complete collection of digital cards that can be sent via text, email, or Facebook. The app now contains more than 500 cards as well as the ability to add signatures (or doodles) and photos to cards and Facebook-powered birthday reminders. For more information, visit www.justwink.com or www.facebook.com/justwink.