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Marketing to Your Affection for the Dog

Do you think the dog knows what a Snuggie is? Do you think the dog cares? Evidently, there is a marketing firm that thinks that dog owners care enough to spend ten dollars for a Dog Snuggie:

"... "With an estimated 74 million family dogs in the United States, it only made sense to keep those almost 300 million chilly paws warm this season," said Anne Flynn, Director of Marketing for Allstar Products Group."

link: There's now a Snuggie for DOGS!

In the tradition of P.T. Barnum [ "There's a sucker born every minute" ], undoubtedly some of these will sell. Even in a recession, there will be those who will think that the dog deserves only the best... even when it is not needed at all.

Catherine

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Tags: dog, economy, marketing, snuggie

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Comment by NeferSif on August 3, 2009 at 7:26am
I would probably buy one for my dogs. That is just because I live in a drafty old house and have chihuahuas. They are prone to getting sick in cold weather. I don't dress them up to be cute. I go for lowering my vet bills.

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